Many lateral or senior level hires will require candidates to complete a business plan, often there are very few guidelines for what is actually required.
From our experience, your plan should be concise and effectively communicate a summary of what business you can develop and/or introduce, how that business will grow over a 3-year period, and how your appointment will add value to the organisation. We’d advise around three or four pages in length; the document should not be too over-complicated or include too many specifics and should follow a simple structure as set out below...
- A clear objective based introduction
- Bio – Practice area expertise & sectors, USPs, awards, legal rankings
- Market conditions, business development opportunities
- Practice ‘fit’ – why you and your clients will add value to the firm & vice versa (cross selling opportunities, raising market profile)
- Resources that made fee generation possible & if those resources will be required/exist in the new role (If this includes a team – state the budget and how much of the bottom line they are responsible for)
- Client Base
- type of client
- strength of relationship/likelihood of moving
- fees generated in the past 1,2 years (Ideally per client)
- fees predicted over the next 1,2,3 Years (be conservative)
- fees generated for other teams
- bottom line